Thorsten Ludwig, owner of Sole Runner®, has been dealing with barefoot shoes and natural walking since 2005. As a general agent, he was responsible for the introduction of various shoe brands that had discovered a whole new segment: barefoot shoes
Thorsten Ludwig quickly recognized the potential of barefoot shoes and opened his first online shop for barefoot shoes in early 2006.
In 2010 there were only a few brands that offered barefoot shoes in Germany. Due to supply bottlenecks by suppliers, Thorsten Ludwig decided to found his own brand Sole Runner® at the end of 2010.
In January 2011 Thorsten Ludwig discussed his idea during a breakfast brunch with friends from the shoe industry.
4 weeks later they met again in Munich for the ISPO and started the barefoot shoes project.
A team of specialists from shoe production was put together. Appointments with last builders, shoe factories and suppliers were agreed.
Just 6 months later, Sole Runner® presented the first 3 models: T1 Allrounder, FX Trainer and a boot that initially had no name and later became successful under the name Transition Vario
At the Outdoor Fair in Friedrichshafen on a 3m x 3m outside area Sole Runner® presented itself the first time to the trade.
Four weeks later, the first 1,000 pairs of Sole Runner® barefoot shoes were delivered and the success story began.
From the initial 3 models T1 Allrounder, FX Trainer and the boot has now become a very appealing collection for young and old which has found many fans of protected barefoot walking. Whether in sports, during leisure or at work. Sole Runner® barefoot shoes are worn wherever you need protection for your feet or need to take account of etiquette and still want to be protected on the go.
Thorsten Ludwig is a highly valued contact partner for doctors, doctors and scientists and is booked as a consultant by international consulting agencies when it comes to barefoot shoes and healthy walking. "Walking naturally is not a fad," says Thorsten Ludwig. "We walked without shoes or with simple sandals for thousands of years. There are no orthopedic problems among the indigenous people. Our feet are a biomechanical marvel and know exactly how to absorb shocks. We do not need additional cushioning on shoes."
With the you tube channel www.barfusslaufen.tv, Thorsten Ludwig opened a YouTube channel that explains everything about barefoot shoes, natural running, book recommendations and a gait school in short, self-produced and publicly accessible videos.
Thorsten Ludwig published the articles "Our foot, a biomechanical marvel" and "Deformed children's feet, a new common disease?" In health magazines in 2014 and 2015.