Our Approach to AI at SOLE RUNNER®
Artificial Intelligence as a Tool for Greater Awareness
The discussion around Artificial Intelligence (AI) is often framed in extremes: good or bad, allowed or forbidden. But reality is far more nuanced.
AI is no longer an optional extra - it accompanies us daily, often invisibly. Whether in text editors that not only correct errors but optimize entire sentences, or in search engines that don’t just answer our questions but anticipate them: AI is integrated into the tools we all use when navigating the digital world. It works in the background, supports research, and helps refine content with precision.
Our Approach to AI at SOLE RUNNER®
For us, one thing is clear: AI is a tool—not an author. It provides us with facts, data, or initial drafting suggestions. Sometimes, it takes on the first draft when we provide clear guidelines, or it optimizes our texts in terms of grammar, style, and readability.
For example, our SOLE RUNNER® podcast is fine-tuned using AI support, following the "writing for listening" method.
Our Tools: We rely on Vibe by Mistral AI - an European solution based in Paris that operates in compliance with data protection regulations.
Data processing remains within Europe and is not subject to the US Cloud Act.
Image Editing: For image generation or modification, we currently use Mistral Vibe and Gemini. Starting August 1, 2026, we will label all AI-generated or AI-edited images accordingly.
The Human at the Center
One thing is certain: humans always have the final say. Every text is editorially reviewed, fact-checked, and refined by us. This ensures that quality and relevance remain at the forefront—especially when it comes to barefoot walking, natural movement, and the benefits of our SOLE RUNNER® barefoot shoes.
Transparency and Responsibility
AI helps us inform better. But the decisions are ours—driven by a passion for foot health and the awareness that technology should serve us, not the other way around.